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Apple Severs Ties with Jony Ive

Posted July 12, 2022 | Apple | Windows


Tim Cook feigns interest in Jony Ive at the September 2018 iPhone XR launch. Source: Apple

Apple has had it with Jony Ive, and it has walked away from its 30-year relationship with the one-time design darling.

“Jony is a singular figure in the design world, and his role in Apple’s revival cannot be overstated,” Apple CEO Tim Cook said in a statement. Left unsaid: Cook cannot stand Ive and he was unable to work with him in the wake of co-founder Steve Jobs’ death.

The New York Times reports that Apple has severed ties with Ive and his new company, LoveFrom, which Ive founded in 2019 when he stepped away from day-to-day work at Apple to consult with the company to the tune of $100 million. Apparently, Apple’s contract with LoveFrom was up for renewal and it declined to do so, despite an earlier pledge to work with Ive “long into the future.”

Ive was a close friend and confidante of Jobs, but his relationship with Cook has icy and distant at best.

Those interested in this part of Apple’s history should read After Steve: How Apple Became a Trillion-Dollar Company and Lost its Soul by Tripp Mickle. But the short version is that Cook erred in letting Ive take over software design and become a manager, and his overly-thin, form-over-function designs held back Apple for years. The firm is still recovering from those mistakes, with less svelte new hardware releases that offer the features customers have demanded.



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