Google-owned AMP Open Source Project is launching a major new feature today. AMP Project is releasing support for dynamic emails on AMP Email, allowing companies to create dynamic emails that you can interact with right from your inbox.

Outlook, Gmail, and Yahoo Mail are three of the mainstream email providers that will be introducing support for dynamic emails using AMP. That means if an email uses AMP, you will be able to interact with it right from your inbox.

On Gmail, dynamic email support is rolling out today on the web. Google says the company wants to bring the feature to mobile devices in the future, though a specific release date isn’t available.

Microsoft’s Outlook is going to introduce support for dynamic email with AMP Email as a preview for Outlook.com users and expects the preview to be ready by this Summer. Yahoo, on the other hand, says it’s “excited” to be part of the program, though it’s not saying when the feature will arrive or if it’s already available.

Some of the major services using dynamic email with AMP Mail include Google Docs, which will allow you to respond to comment threads on files right from your inbox, for example. Booking.com, Despegar, Doodle, Ecwid, Freshworks, Nexxt, OYO Rooms, Pinterest and redBus will also be using AMP Email to offer interactive emails right on your inbox.

The idea behind dynamic email sounds really useful, but it will only really be useful if people actually start to adopt the new technology. Not only do developers need to start adopting the new tech, but your email client also needs to support the new platform. And I don’t think any of that is going to happen soon.

Tagged with AMP Email, AMP Project, Gmail, Google, Outlook, Yahoo Mail