LinkedIn is Getting Into the Podcasting Business
LinkedIn is launching its own podcast network in a bid to attract more professional creators to the platform. According to a report from Axios, LinkedIn will start with a very small selection of original podcasts created by LinkedIn’s news team.
“The new podcast network will include a slate of 12 shows called “LinkedIn Presents,” which feature exclusive programming from career influencers and industry executives like Morra Aarons-Mele, Rufus Griscom, Mita Mallick and Dee C. Marshall,” the report says.
LinkedIn already has a team of over 100 global journalists creating and curating business news for users on the professional social network, which now has over 810 million members. Adding podcasts to LinkedIn could be a way for the company to get users to spend more time on the platform, and getting exclusive shows is a strategy that seems to be working well for other companies including Spotify.
The professional social network previously launched its global Creator Program last year, which provides content creators access to exclusive tools such as live videos and newsletters. If you’re wondering what killer feature LinkedIn could offer to podcast creators, Axios is reporting that hosts will be able to build a relationship with their audience with “newsletters, live events and other tools directly on their profiles.”