Here is a weird one. One of Microsoft’s Xbox teams have partnered with Lynx to bring the Xbox brand to something that has completely nothing to do with gaming: body wash. Xbox ANZ (Australia and New Zeland) are teaming up with Lynx to launch a new line of Xbox-branded body wash.

The new line of Xbox body wash will be available only in Australia and New Zealand.

There’s nothing special about the Xbox body wash. The packaging says the body wash is meant to “lift your game” but that’s just typical marketing jargon. As or the scent, Microsoft said the Lynx Xbox body wash is a “fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood.”

Kudos to the @XboxANZ team for bringing fresh innovation and new IP (Intentional Persperation) to gaming! 🙌🏻💚🛁🙅🏻‍♂️🚿 https://t.co/S4os30qLgg

— Aaron Greenberg 🔜Xbox Plaza! (@aarongreenberg) June 4, 2019

The new range of body products also includes deodorant and body spray, GameSpot notes.

Tagged with Lynx Xbox, Xbox