Microsoft bringing new generative AI capabilities to Bing last month has helped the search engine to gain momentum. Yesterday, Microsoft’s CVP and Consumer Chief Marketing Officer announced that that “after a number of years of steady progress,” Bing has now crossed 100 million daily active users.

The exec said that this new milestone was reached thanks to “a little bit of a boost from the million+ new Bing preview users,” with one third of them being new to Bing. “This is a surprisingly notable figure, and yet we are fully aware we remain a small, low, single digit share player,” Mehdi added.

The exec also highlighted that Bing users are also using the search engine more throughout the day, and he attributed that to two factors: Microsoft Edge growth and Bing delivering more relevant search results by using Microsoft’s new Prometheus model.

“Roughly one third of daily preview users are using Chat daily. We’re seeing on average, roughly three chats per session with more than 45 million total chats since the preview began. And 15 percent of Chat sessions are people using Bing to generate new content demonstrating we are extending search to creativity” Mehdi said about the growing engagement.

The exec also tweeted yesterday that Microsoft was adjusting the limits of its Bing chatbot again: Now, users can conduct 10 chats per session and ask a maximum of 120 questions per day. The company previously acknowledged that the chatbot could start hallucinating after 15 or more chat turns.