Roku unveiled the first Roku Select and Roku Plus Series TVs at CES today. These are the first smart TVs designed entirely by Roku, and 11 models with screens ranging from 24” to 75” will be launching in the US in Spring 2023.

“Our goal is to continue to create an even better TV experience for everyone. These Roku-branded TVs will not only complement the current lineup of partner-branded Roku TV models, but also allow us to enable future smart TV innovations,” explained Mustafa Ozgen, President, Devices, Roku.

Roku isn’t sharing many details about its first smart TVs yet. However, the company announced that Roku TVs with HD screens with come with standard Roku Voice remotes, while the Plus Series models will ship with Roku Voice Remote Pros. In addition to providing seamless access to live TV and sports, all Roku TV models will also support popular features such as Find My Remote and Private Listening.

Roku’s lineup of Roku Select and Plus Series TVs will see their prices range from $119 to $999. This spring, Roku will also be launching a new Roku TV Wireless Soundbar that can seamlessly connect to Roku-branded TVs.

Roku also said today that all the software innovations that the company is developing for its own TVs will be “made available to the full Roku TV program, including current and future OEM partners.” The company also unveiled today a new premium Roku TV OLED TV reference design that all Roku TV partners can use to create affordable OLED smart TVs.

If you’re a smart TV enthusiast, the biggest smart TV manufacturers are currently at CES in Las Vegas. LG unveiled its 2023 OLED TV lineup earlier this week, while Samsung put the wraps off its Neo QLED, Micro LED, and OLED TV lineups yesterday.