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Sonos Radio Is the Company’s New Free Streaming Radio Service

Posted April 21, 2020 | Music + Videos | Sonos Radio | Windows


Sonos is today introducing a new product — and no, it’s not a speaker. It’s a new digital streaming radio service that is only available on Sonos devices and brings a free, ad-supported streaming radio experience to all its customers globally.

Sonos Radio will allow users to listen to music, news, etc. on their Sonos devices. The company is even launching its original programs for Sonos Radio.

At its core, Sonos Radio is powered by content from existing radio services such as TuneIn and iHeartRadio. The company’s partnership with TuneIn and iHeartRadio will make Sonos Radio available globally, allowing users to access existing shows from these services. Sonos says the company is working with other radio companies, including Global and Radio.com, to further expand the catalog.

The more interesting part about Sonos Radio is the company’s new original programs. Sonos Sound System is a new show curated by Sonos, recorded in the company’s new flagship store in New York City. “Listeners will enjoy a stream of new, well-known, or rediscovered music, behind-the-scenes stories, as well as guest artist radio hours from the likes of Angel Olsen, JPEGMAFIA, Phoebe Bridgers, Jeff Parker (Tortoise), Vagabon, and more,” the company said.

Sonos is also introducing Artist Stations, which are hand-curated by artists, and include a “regularly updated stream” of songs from artists. Thom Yorke’s station, In the absence thereof…, launches today, with more artist stations launching in the coming weeks.

Both Artist Stations and Sonos Sound System are ad-free. And then there’s the new Sonos Stations, which includes more than 30 dedicated 30 genre stations. Sonos Stations are ad-supported, and will include music handpicked by Sonos.

Sonos said the company partnered with Super Hi-Fi to offer the “best listening” experience across all Sonos Radio streams. The company is working with Super Hi-Fi to enable volume levelling across songs and ads, song blending, and seamlessly mixing in voice commentary using AI.

Most of the global radio stations will be available worldwide, but Sonos’ own original programming will only be available in the US, Canada, UK, Ireland, and Australia to begin with.

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