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The Sams Report: Now is the time for Media Center, Microsoft

Posted February 23, 2018 | Podcasts | The Sams Report | Windows


No, Microsoft isn’t going to get pissed off and start digging into Android. That is like bringing a knife to a gun fight. You said it yourself: Windows is the largest code base with the most legacy parts. Both Microsoft and Google know this. Google’s top management knew it when they set up this “public service” project where they would be poking into code and announcing unpatched “bugs”. It’s called money ball. And in some respects (the obvious benefit of outing your competitors aside), it is a real crazy endeavor. You set up with resources that few can match, and systematically start testing industry windows and doors for weaknesses, so, you find the bugs years before any actual malicious hackers would find them, then announce the bugs and cause the industry to go into overdrive. Like that meltdown scepter thing. Real dubious as to whether you are doing more good than bad there.

But back to Microsoft/Google. Microsoft’s best response is to continue working on modernizing the core of Windows as they are doing, and temporarily, attempt to shoot the messenger, as they are doing. If they wanted to go on the offensive they would have to look for a Google weakness that may be completely outside this issue and attack that. Ballmer tried Scoogled, but probably that too heavy handed. He also supported Facebook which was very successful, but the market opportunity just turned out to be so great (or Google so nimble at moving on to a new thing: mobile, that it did not dent them). But he did have the right idea in both cases to attack them at their stronghold in search monetization. I am not sure why Microsoft did not invest more in Bing, a profitable venture (it is barely present outside US), and to give Google a real run for their money in search but I think things like those are the promising things to do.



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