Today, Intel announced its 11th-generation Core processors for laptops alongside a new corporate logo and rebranding.

“Today we are excited to launch the world’s best processor for thin and light laptops: Our 11th [generation] Intel Core processor,” Intel’s Raja Koduri said during a virtual launch event.

Intel’s 11th-generation Core processors, previously codenamed Tiger Lake, will come in i3, i5, and i7 variants and a total of 9 different SKUs, or models across both its U- and Y-series. They ship with Intel’s new Xe integrated graphics, most with a more efficient and lower-power version that will help facilitate very thin and light PCs.

Like the previous-generation Core processors, the Tiger Lake chips are built on Intel’s 10-nanometer manufacturing process at a time when its competitors are delivering 7-nm designs and racing forward to 5- and even 3-nm designs. But Intel claims that its “SuperFin design” helps it provide faster processing speeds with lower power consumption than is typical at 10-nm.

Intel also debuted its second-generation Project Athena certification program, called Intel Evo, which guarantees that certified laptops will stay powered for at least 9 hours in real-world use, support fast charging (at least four hours of charge in 30 minutes, will wake in less than one second, and will utilize Wi-Fi 6 and Thunderbolt 4.

Finally, Intel also showed off its new corporate logo, which is just the third logo refresh in its history. It’s processor brands, like Core, Xeon, Iris, and Evo have all been subtly redesigned as well to work more naturally within Intel’s new visual branding.

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