HTC is going back to the basics in its latest attempt to revitalize a business that’s been bleeding money for several years now, taking a page from the “new Nokia’s” playbook by reviving the Wildfire brand. The first of several rumored new smartphones carrying this resuscitated name is nothing to write home about in terms of design and specifications, at least at first glance.

The mid-ranger’s standout feature is arguably its triple rear camera setup including a 12MP primary shooter, 8MP secondary lens equipped with lossless 2x optical zoom functionality, and 5MP depth sensor for advanced bokeh effects. Coated in an eye-catching “Sapphire Blue” hue, the HTC Wildfire X sports a large display with a subtle waterdrop-style notch, razor-thin side bezels, a relatively small chin but also a disappointing resolution of 1520 x 720 pixels.

Obviously, HTC had to cut a few big corners to keep the retail price so low, but all things considered, the octa-core MediaTek Helio P22 processor and 3,300mAh battery under the 6.2-incher’s hood don’t sound so disappointing. By the way, the aforementioned price tag applies to a 3GB RAM/32GB storage configuration, while a 4/64 gig variant is set to cost Rs 13,999 ($195).