While most traditional watchmakers that decided to try their hand at wearable devices did so a number of years ago, when the now-thriving industry was still timidly and aimlessly getting started, Timex may have waited a little too long to take the smartwatch market seriously.

The cool thing about this line of Android and iOS-compatible smartwatches is that you can choose between a circular Metropolitan R variant and a rectangular Metropolitan S design. The latter is billed as a “unisex” timepiece, arriving on June 30 in a black hue and a swanky blush/rose gold combination, with a relatively large and sharp 1.65-inch AMOLED display in tow sporting a resolution of 348 x 442 pixels.

Meanwhile, the Metropolitan R is available in a brown leather flavor for men and a blush silicone model with a pink ceramic top ring that should primarily appeal to the ladies. Interestingly, the “manly” version is scheduled to start shipping on June 14, with the “feminine” smartwatch due out more than a couple of weeks later. 

That’s obviously with power-hungry features like GPS switched off, but even so, if the number proves attainable in the real world, the Timex Metropolitan collection could turn out to be a real game changer.