Apple’s Business Chat feature on iOS is a really nice and secure way of contacting businesses and shops. The feature has so far been limited to big brands and stores, but it will now be available to a lot more businesses through Shopify.

Shopify is announcing support for Apple’s Business Chat feature today, which will open up the feature to its 800,000+ merchants from around the world. The feature works via Shopify Ping, which business owners can use to respond to customers and offer support.

And for customers, they can simply use the iMessage app on their iPhone to contact any business on Shopify. “And it’s as simple as using the Messages app on iPhone, iPad, Mac and Apple Watch. With just a few clicks, the Messages button will be featured on every page of your online store, and any visitor can quickly ask for product information, and easily and securely pay for products with Apple Pay right within the conversation,” Shopify wrote.

The feature is available to ‘eligible’ Shopify merchants today for free.

Tagged with Apple Business Chat, iOS, Shopify